Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design.
Our silky soft muslin swaddle blanket combines breathability and versatility with oh-so-soft viscose made from bamboo, making it the most luxurious fabric to use on your baby's delicate skin.
The White Label Collection can be found in selected boutiques and specialist retailers throughout Australia.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.

A bib and burp cloth in one, aden by aden + anais' 100% cotton muslin patented burpy bib’s design keeps you and your little one clean. The generously sized, reversible, absorbent fabric drapes over your baby's shoulders and snaps at the back for a breathable bib that catches the sneakiest of side dribbles. It also doubles as a no-slip burp cloth with its kidney shape that sits just so right over your shoulder.
The messier our classic burpy bib gets, the better. Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Exclusive to aden + anais.

Perfect for newborns, the close cuddle will help you bond your little one - even when you’re on-the-go. It offers an easy-to-use, hands-free way to evenly distribute baby’s weight across your back and hips, making for a comfortable carry and hassle-free adventures. Plus, it will grow with your child until...

one soft cotton and spandex blend baby bonding top

Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design. Breathable, versatile and soft as a mother's touch, our 100% cotton muslin swaddle simplifies what can be a chaotic time. No matter how you're using it—stroller cover, burp cloth or nursing cover to name just a few—it surrounds your little one in comfy goodness round the clock. The White Label Collection can be found in selected boutiques and specialist retailers throughout Australia.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.

Our 3-pack 100% cotton muslin classic snap bib features three snaps conveniently located in the front for an adjustable fit and easy fastening. And not to worry, the messier it gets, the better. Made with three layers, the absorbent bib soaks up spills, drools, and baby burps. We pre-wash our muslin so it's super soft from the start and stays that way wash after wash. Finally, a bib that grows with your baby and lasts through washes!

Get cosy with the new snuggle knit collection. this supremely soft fabric is designed for the ultimate snuggle and to keep baby cosy where ever they are. from gowns and hats, these must-haves offer versatility perfect for snuggle time and beyond. available in 0-3 months only.

Our 3-pack 100% cotton muslin classic snap bib features three snaps conveniently located in the front for an adjustable fit and easy fastening. And not to worry, the messier it gets, the better. Made with three layers, the absorbent bib soaks up spills, drools, and baby burps. We pre-wash our muslin so it's super soft from the start and stays that way wash after wash. Finally, a bib that grows with your baby and lasts through washes!

Soft Fabric Wrap Baby Carrier for Newborns and Toddlers, Ideal for Babywearing.  A parenting favourite for its comfort, style, and adaptability, the MOBY Elements Wrap is made from a soft, lightweight, breathable, 100% cotton fabric that provides the perfect snuggle for newborns, infants, and toddlers.