Imagined by the aden + anais creative studio, our highly-curated white label collection offers a fresh aesthetic for the modern parent with an eye for design.
Our silky soft muslin swaddle blanket combines breathability and versatility with oh-so-soft viscose made from bamboo, making it the most luxurious fabric to use on your baby's delicate skin.
The White Label Collection can be found in selected boutiques and specialist retailers throughout Australia.
Our muslin is pre-washed so it's super soft from the start and stays that way wash after wash. Created by a mum on a mission to comfort babies in the best way possible while making parents' lives simpler, our award-winning original swaddle continues to set the standard worldwide.

Made with four layers of 100% cotton muslin, this snuggly blanket by aden + anais ensures playtime, cuddle time and bedtime are nothing less than dreamy. Perfect for both newborns and toddlers, the generously-sized blanket is machine washable and stays soft wash after wash.

includes 1 pre-washed 47” x 47” (120cm x 120cm) four-layer 100% cotton muslin blanket

One pre-washed 100% Merino wool muslin sleeping bag

• Breathable: helps your baby maintain ideal body temperature and absorbs excess moisture
• Safe: Merino wool is naturally fire-resistant and protects from the sun’s UV radiation
• Softness: combines fine Merino wool and muslin for a luxuriously soft feel
• Easy to care for: machine wash and tumble dry
• Eco-friendly: Natural, Renewable, Biodegradable
• Transeasonal: the natural crimp of Merino wool provides breathability and superior insulation. It will keep you warm when it is cold and cool when it is warm.

Our 3-pack 100% cotton muslin classic snap bib features three snaps conveniently located in the front for an adjustable fit and easy fastening. And not to worry, the messier it gets, the better. Made with three layers, the absorbent bib soaks up spills, drools, and baby burps. We pre-wash our muslin so it's super soft from the start and stays that way wash after wash. Finally, a bib that grows with your baby and lasts through washes!

Keep little ones warm and dry with the soft, absorbent aden by aden + anais hooded towel. Made from plush cotton terry, the machine washable towel has a colorful muslin hood that makes bath time fun and cozy. Its generous size makes it ideal for both babies and toddlers.

Formerly known as the daydream blanket, our silky soft oversized muslin blanket offers the luxurious softness of viscose made from bamboo that little ones love at a size big enough for grown-ups. The four-layer beloved blanket is back in new sophisticated prints, making it perfect for family snuggle time on the couch or a stylish throw for the master bedroom.

includes 1 pre-washed 152cm x 183cm four-layer viscose made from bamboo muslin blanket

With these soft 100% cotton muslin washcloths, kids of all ages can scrub-a-dub-dub in comfort and style. This fun bath time essential is gentle enough for delicate skin yet durable enough for everyday use, and it has a convenient loop so you can easily hang it to dry. Gentle: soft 100% cotton muslin. Machine washable: stays soft wash after wash. The perfect accessory for every bathroom.

Keep little ones warm and dry with the soft, absorbent aden by aden + anais hooded towel. Made from plush cotton terry, the machine washable towel has a colorful muslin hood that makes bath time fun and cozy. Its generous size makes it ideal for both babies and toddlers.