With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Alpine collections known for its simple and minimalist range without sacrificing its beauty and elegance presents the Alpine Natural rug. This pile highlights geometric shapes tinted on neutral soft white and grey color is a perfect fit as it is very inviting and stylish. Made from power loomed polyester and polypropylene expertly crafted to perfection, not to mention of course durable and stain resistant. These rugs offer a terrific modern look to any decor.

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The Melody Kashan Rug, a harmonious blend of tradition and versatility. Inspired by Persian rugs from the renowned Kashan region, this exquisite piece showcases beautiful colours - ivory, blues, browns, touches of mustard, and specks of a dusty pink. Ideal for traditional homes, it effortlessly transitions to modern and Hamptons, coastal settings, infusing character and warmth. Crafted with a soft and cozy wool pile, it's an expression of timeless charm that transforms any space into a haven of comfort and style. Elevate your decor with this captivating rug, where heritage meets contemporary elegance. Learn More

With perfect sleek linear strokes design, a fantastic union of tasteful design and understated silver hue, Alpine Silver leads the way of the Alpine collection. Manufactured and power loomed in Belgium, this thick pile is underwent an extremely high quality construction ensuring its unique design is clear and defined making it luxurious and sophisticated.

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Elevate your home and style with Dune - Cali, an all-new eco-friendly collection, hand loomed in India from Jute, Cotton and PET (recycled plastic bottles). Perfectly suited to just about any space, Dune offers texture, durability and a neutral palette. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More

Bliss is a stunning hand loomed viscose rug featuring a serene array of blush and off-white hues that blend harmoniously together to create an element of luxurious charm for any living space. Masterfully hand loomed in India, Bliss is made from 8mm viscose fibres that are silky soft to the touch and will add a beautiful subtle shimmer to your floors. Learn More