Introducing Seaside, our beautiful new indoor outdoor collection. Available in 8 modern designs and a fresh Summery palette, Seaside is the ideal rug to make your outdoor setting pop, or to add some life to your indoor space. These rugs are robust, UV stabilized and easy care, the perfect combination of functionality and style available from August 2020. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

Our loft collection comprises of beautifully textured wool rugs in 6 refreshing pastel tones. Ideal for styling in kids rooms, or to add a touch of colour to any space, this range is versatile and on point, Learn More

Bliss is a stunning hand loomed viscose rug featuring a serene array of blush and off-white hues that blend harmoniously together to create an element of luxurious charm for any living space. Masterfully hand loomed in India, Bliss is made from 8mm viscose fibres that are silky soft to the touch and will add a beautiful subtle shimmer to your floors. Learn More

With its contemporary design and a touch of modern elegance, the Grey Boucle rug transforms any space into a cosy and inviting haven. Its soothing grey tone effortlessly blends with various decor styles, creating a harmonious atmosphere. The rug's beautifully textured surface adds a touch of elegance and depth, giving it a boucle-like feel that invites you to sink your feet into its softness. A flat weave border frames the rug on the ends, providing a grounding element that enhances its visual appeal. Perfect for creating a snug and inviting ambiance, the Boucle Grey rug is the ideal choice for modern spaces in need of a touch of warmth and style. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More