A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

The Stockholm Alma rug embodies contemporary sophistication with its modern design and a colour palette of off-white and natural tones. Its rustic woven texture adds a touch of warmth and charm, creating a cozy atmosphere in any space. The organic pattern, reminiscent of a beehive, weaves through the rug, adding visual interest and a unique character. With its relaxed and inviting feel, this rug is a perfect choice for coastal, contemporary, and Hamptons-style homes. Elevate your interior with the Stockholm Alma rug and let its exquisite texture and timeless design transform your living space into a haven of style and comfort. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

The Formation Polar Rug is a stylish and contemporary addition to any home. Its abstract design and transitional style make it a versatile piece that can complement a wide range of interior design styles.The rug's abstract design and gentle colours create a sense of movement and depth, adding a modern touch to your home decor. The transitional style allows this rug to seamlessly integrate with both traditional and modern home design aesthetics. This rug is both durable and easy to care for, making it a practical choice for busy households. Learn More

A perfect way to add a touch of luxury to your living space, Huxley is sure to complement contemporary interiors with it's bold design. A timeless and elegant design, Huxley features a striking diamond pattern on a beautiful black backdrop. Huxley has been masterfully constructed in India from a luxurious pile of wool and polyester fibres that have been hand loomed to create a silky soft and dense underfoot. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

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The Museum Ainsley rug is a gem of a find as it features symmetrical floral figure scheming, faded patterning and a fusion of blue, orange and earthly tone, this wonderful piece of art will surely be a focal point to any setting. A Persian inspired piece made from 100% quality polypropylene materials power-loomed to ensure durability without undermining the elegance and appeal of this fabulous centerpiece. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More