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A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Cosy plush pile rugs in a sophisticated palette of neutral cream and grey tones. Offered in a selection of geometric and abrash designs, this range is suited to scandi and mid century decorating themes - perfect this Winter Learn More

The Moonlight Astro Rug is a luxurious and modern addition to any home. With its shaggy texture and plush 45mm pile, this rug provides a soft and cosy feel underfoot. The Scandinavian-inspired design of the Moonlight Astro Rug makes it a stylish addition to any space. Its neutral colour palette and simple pattern add a touch of elegance and sophistication to any room. This power-loomed beauty is robust, low-shed and easy care. Learn More

With its contemporary design and a touch of modern elegance, the Grey Boucle rug transforms any space into a cosy and inviting haven. Its soothing grey tone effortlessly blends with various decor styles, creating a harmonious atmosphere. The rug's beautifully textured surface adds a touch of elegance and depth, giving it a boucle-like feel that invites you to sink your feet into its softness. A flat weave border frames the rug on the ends, providing a grounding element that enhances its visual appeal. Perfect for creating a snug and inviting ambiance, the Boucle Grey rug is the ideal choice for modern spaces in need of a touch of warmth and style. Learn More