With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Comprised of 65% Rayon and 35% Cotton, luxury radiates from this collection and is quite simply the perfect solution for customers wanting softness and style in their space.

Cotton fibre gives a light feel underfoot and is a natural choice. Rayon is created from regenerated plant material that has the quality of pure silk and is anti-static. This material blend is comfortable and cool - a great choice for comfort in warm weather.

A 9mm cut loop pile completes this rug and adds the benefit of texture to balance the exquisite look of Allure.

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The Bali Mocha rug is a stunning contemporary piece that embodies modern design while showcasing sustainable materials. Featuring a harmonious blend of chocolate and natural tones, this rug adds a warm and inviting touch to any space. Its beautifully textured surface showcases a mesmerizing diamond pattern that catches the eye and adds visual interest. Delicate fringe details on the ends of the rug further enhances its elegance. Crafted from sustainable jute, this rug is not only a stylish choice but also an eco-friendly one. The Bali Mocha rug is the perfect addition to any space, infusing it with contemporary style and a touch of natural elegance. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More

Beautifully earthy, Kenya is our exciting new handmade jute range available in 5 stunning designs. Whether tribal, coastal or bohemian, Kenya is a versatile collection suited to many decorating themes. Boasting a substantial 15mm pile of hand knotted jute, Kenya has an organic texture and rustic finish, making each and every piece a unique piece of art. Learn More

Imply a touch of elegance with this one of a kind rug collection from the well renowned Alpine array which features an elegantly laid geometrical design. Its sleek shapes and patterns brushed in three shades of gray tint provides a remarkable piece suited to any room setting. It is made of polyester fused with polypropylene; power loomed to provide that durability without the need to worry on the rug being damaged easily. It is a fabulous centerpiece which is truly eye catching.

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The Melody Kashan Rug, a harmonious blend of tradition and versatility. Inspired by Persian rugs from the renowned Kashan region, this exquisite piece showcases beautiful colours - ivory, blues, browns, touches of mustard, and specks of a dusty pink. Ideal for traditional homes, it effortlessly transitions to modern and Hamptons, coastal settings, infusing character and warmth. Crafted with a soft and cozy wool pile, it's an expression of timeless charm that transforms any space into a haven of comfort and style. Elevate your decor with this captivating rug, where heritage meets contemporary elegance. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More