A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

Each pile under the Laguna rug collection features a generous chunk of hand tufted yarns and power loomed quality polypropylene materials delivering to the promise of luxury and comfort living. Styled on a contemporary feel, blushed in cream hue, these one of a kind range displays multiple and non-shedding fibers creating an attractive and catchy look and at the same time is very resistant to stain. Inviting and stylish, these rugs offer a terrific modern look to any decor. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Bodhi - Quinton features interesting diamond motifs and is hand loomed in India. A neutral- lovers delight, Bodhi - Quinton has a flat woven cotton and jute pile making it the perfect addition to just about any space. Learn More

The Stockholm Alma rug embodies contemporary sophistication with its modern design and a colour palette of off-white and natural tones. Its rustic woven texture adds a touch of warmth and charm, creating a cozy atmosphere in any space. The organic pattern, reminiscent of a beehive, weaves through the rug, adding visual interest and a unique character. With its relaxed and inviting feel, this rug is a perfect choice for coastal, contemporary, and Hamptons-style homes. Elevate your interior with the Stockholm Alma rug and let its exquisite texture and timeless design transform your living space into a haven of style and comfort. Learn More