Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

The Alpine Grey rug creates a first impression of lasting beauty inspired by the latest trends of Scandinavian design. Not only are these stunning rugs beautifully constructed, they're designed to stay beautiful. Experience the exotic vibe of a nomadic lifestyle, made from a fusion of polyester and polypropylene blushed with soft grey and cream tint, this thick power loomed pile provides durability without the need to worry about the rug being damaged easily.

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Indulge yourself in this excellent Moroccan berber inspired rug as part of the Marrakesh lineup. This piece strides deeply with bold multicolored palette of diamond patterns duly plotted with mixed patterns giving a truly amazing tribal decor statement. This fine piece of material is expertly woven using polypropylene which highlights a soft 20mm pile, a total eye catcher and everyone would love to have this collection. Learn More

Bodhi - Quinton features interesting diamond motifs and is hand loomed in India. A neutral- lovers delight, Bodhi - Quinton has a flat woven cotton and jute pile making it the perfect addition to just about any space. Learn More

The Stockholm Alma rug embodies contemporary sophistication with its modern design and a colour palette of off-white and natural tones. Its rustic woven texture adds a touch of warmth and charm, creating a cozy atmosphere in any space. The organic pattern, reminiscent of a beehive, weaves through the rug, adding visual interest and a unique character. With its relaxed and inviting feel, this rug is a perfect choice for coastal, contemporary, and Hamptons-style homes. Elevate your interior with the Stockholm Alma rug and let its exquisite texture and timeless design transform your living space into a haven of style and comfort. Learn More

Showcasing intricate detailing and craftsmanship, Heriz is truly a stunning collection. Heriz offers a timeless elegance with its traditional design and rich earthy hues. Crafted in Turkey by skilled Artisans, Heriz has been woven from soft space dyed polyester and power-loomed for a silky-soft, durable pile.

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Transform your space with the Bubble rug where luxury meets whimsy in every bubble! Imagine a rug that's not just a floor accessory but a tactile adventure. Its unique pile, a dance of high and low, creates a mesmerizing bubble effect that's a pure delight to touch, like rolling in clouds of bunny softness. This contemporary gem is not just visually appealing; it's practical magic. Machine washable, pet-friendly, and featuring an anti-slip backing, it effortlessly transforms your space. Lightweight and versatile, it's your cozy couch companion or a stylish floor rug. Embrace bubbly elegance with the extraordinary Bubble rug! Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More