Introducing Seaside, our beautiful new indoor outdoor collection. Available in 8 modern designs and a fresh Summery palette, Seaside is the ideal rug to make your outdoor setting pop, or to add some life to your indoor space. These rugs are robust, UV stabilized and easy care, the perfect combination of functionality and style available from August 2020. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Comprised of 65% Rayon and 35% Cotton, luxury radiates from this collection and is quite simply the perfect solution for customers wanting softness and style in their space.

Cotton fibre gives a light feel underfoot and is a natural choice. Rayon is created from regenerated plant material that has the quality of pure silk and is anti-static. This material blend is comfortable and cool - a great choice for comfort in warm weather.

A 9mm cut loop pile completes this rug and adds the benefit of texture to balance the exquisite look of Allure.

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The Bali Mocha rug is a stunning contemporary piece that embodies modern design while showcasing sustainable materials. Featuring a harmonious blend of chocolate and natural tones, this rug adds a warm and inviting touch to any space. Its beautifully textured surface showcases a mesmerizing diamond pattern that catches the eye and adds visual interest. Delicate fringe details on the ends of the rug further enhances its elegance. Crafted from sustainable jute, this rug is not only a stylish choice but also an eco-friendly one. The Bali Mocha rug is the perfect addition to any space, infusing it with contemporary style and a touch of natural elegance. Learn More

Studio is a collection of mid century themed rugs, masterfully woven by hand in India. Discover beautiful detail in each piece, such as viscose highlights and high/low pile textures used in selected designs. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More