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The Stockholm Alma rug embodies contemporary sophistication with its modern design and a colour palette of off-white and natural tones. Its rustic woven texture adds a touch of warmth and charm, creating a cozy atmosphere in any space. The organic pattern, reminiscent of a beehive, weaves through the rug, adding visual interest and a unique character. With its relaxed and inviting feel, this rug is a perfect choice for coastal, contemporary, and Hamptons-style homes. Elevate your interior with the Stockholm Alma rug and let its exquisite texture and timeless design transform your living space into a haven of style and comfort. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Beautifully earthy, Kenya is our exciting new handmade jute range available in 5 stunning designs. Whether tribal, coastal or bohemian, Kenya is a versatile collection suited to many decorating themes. Boasting a substantial 15mm pile of hand knotted jute, Kenya has an organic texture and rustic finish, making each and every piece a unique piece of art. Learn More

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Charmed with intricate floral motifs and a heavenly colour palette consisting of soft ambers, ivory and stone blues, Jaipur is truly a unique and stunning piece. A timeless and elegant addition for a traditional, bohemian or modern space, Jaipur showcases a traditional design adorned with a beautiful foliage border. Woven in Egypt using modern looming techniques, Jaipur has been power loomed to perfection on a 6mm pile of polyester yarn for a soft and durable underfoot. Learn More

Emotion features a unique blend of softly mottled grey hues with accents of vibrant blush and terracotta reds. Woven in Turkey using modern loom techniques, Emotion is crafted from a 5mm pile ultra-soft plush of ultra-soft polyester fibres. This resilient fibre is stain resistant, pet-friendly, and perfect for high-traffic zones. Learn More