A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

Alpine collections known for its simple and minimalist range without sacrificing its beauty and elegance presents the Alpine Natural rug. This pile highlights geometric shapes tinted on neutral soft white and grey color is a perfect fit as it is very inviting and stylish. Made from power loomed polyester and polypropylene expertly crafted to perfection, not to mention of course durable and stain resistant. These rugs offer a terrific modern look to any decor.

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Indulge yourself in this excellent Moroccan berber inspired rug as part of the Marrakesh lineup. This piece strides deeply with bold multicolored palette of diamond patterns duly plotted with mixed patterns giving a truly amazing tribal decor statement. This fine piece of material is expertly woven using polypropylene which highlights a soft 20mm pile, a total eye catcher and everyone would love to have this collection. Learn More

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Showcasing intricate detailing and craftsmanship, Heriz is truly a stunning collection. Heriz offers a timeless elegance with its traditional design and rich earthy hues. Crafted in Turkey by skilled Artisans, Heriz has been woven from soft space dyed polyester and power-loomed for a silky-soft, durable pile.

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