A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

Cosy plush pile rugs in a sophisticated palette of neutral cream and grey tones. Offered in a selection of geometric and abrash designs, this range is suited to scandi and mid century decorating themes - perfect this Winter Learn More

Transform your space with the Bubble rug where luxury meets whimsy in every bubble! Imagine a rug that's not just a floor accessory but a tactile adventure. Its unique pile, a dance of high and low, creates a mesmerizing bubble effect that's a pure delight to touch, like rolling in clouds of bunny softness. This contemporary gem is not just visually appealing; it's practical magic. Machine washable, pet-friendly, and featuring an anti-slip backing, it effortlessly transforms your space. Lightweight and versatile, it's your cozy couch companion or a stylish floor rug. Embrace bubbly elegance with the extraordinary Bubble rug! Learn More

The Museum Ainsley rug is a gem of a find as it features symmetrical floral figure scheming, faded patterning and a fusion of blue, orange and earthly tone, this wonderful piece of art will surely be a focal point to any setting. A Persian inspired piece made from 100% quality polypropylene materials power-loomed to ensure durability without undermining the elegance and appeal of this fabulous centerpiece. Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More