A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More

Bliss is a stunning hand loomed viscose rug featuring a serene array of blush and off-white hues that blend harmoniously together to create an element of luxurious charm for any living space. Masterfully hand loomed in India, Bliss is made from 8mm viscose fibres that are silky soft to the touch and will add a beautiful subtle shimmer to your floors. Learn More

Showcasing intricate detailing and craftsmanship, Heriz is truly a stunning collection. Heriz offers a timeless elegance with its traditional design and rich earthy hues. Crafted in Turkey by skilled Artisans, Heriz has been woven from soft space dyed polyester and power-loomed for a silky-soft, durable pile.

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With its contemporary design and a touch of modern elegance, the Grey Boucle rug transforms any space into a cosy and inviting haven. Its soothing grey tone effortlessly blends with various decor styles, creating a harmonious atmosphere. The rug's beautifully textured surface adds a touch of elegance and depth, giving it a boucle-like feel that invites you to sink your feet into its softness. A flat weave border frames the rug on the ends, providing a grounding element that enhances its visual appeal. Perfect for creating a snug and inviting ambiance, the Boucle Grey rug is the ideal choice for modern spaces in need of a touch of warmth and style. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More