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A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

The Museum Ainsley rug is a gem of a find as it features symmetrical floral figure scheming, faded patterning and a fusion of blue, orange and earthly tone, this wonderful piece of art will surely be a focal point to any setting. A Persian inspired piece made from 100% quality polypropylene materials power-loomed to ensure durability without undermining the elegance and appeal of this fabulous centerpiece. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More

The Formation Polar Rug is a stylish and contemporary addition to any home. Its abstract design and transitional style make it a versatile piece that can complement a wide range of interior design styles.The rug's abstract design and gentle colours create a sense of movement and depth, adding a modern touch to your home decor. The transitional style allows this rug to seamlessly integrate with both traditional and modern home design aesthetics. This rug is both durable and easy to care for, making it a practical choice for busy households. Learn More

The Melody Kashan Rug, a harmonious blend of tradition and versatility. Inspired by Persian rugs from the renowned Kashan region, this exquisite piece showcases beautiful colours - ivory, blues, browns, touches of mustard, and specks of a dusty pink. Ideal for traditional homes, it effortlessly transitions to modern and Hamptons, coastal settings, infusing character and warmth. Crafted with a soft and cozy wool pile, it's an expression of timeless charm that transforms any space into a haven of comfort and style. Elevate your decor with this captivating rug, where heritage meets contemporary elegance. Learn More

This years hottest trend is transitional style, with a vintage wash look recreating the look and feel of a handmade heirloom piece. Kendra is our newest collection in this versatile style, featuring a highlow pile with a soft touch, subtle texture and cooling colour palette. Learn More