Introducing Seaside, our beautiful new indoor outdoor collection. Available in 8 modern designs and a fresh Summery palette, Seaside is the ideal rug to make your outdoor setting pop, or to add some life to your indoor space. These rugs are robust, UV stabilized and easy care, the perfect combination of functionality and style available from August 2020. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Showcasing intricate detailing and craftsmanship, Heriz is truly a stunning collection. Heriz offers a timeless elegance with its traditional design and rich earthy hues. Crafted in Turkey by skilled Artisans, Heriz has been woven from soft space dyed polyester and power-loomed for a silky-soft, durable pile.

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Comprised of 65% Rayon and 35% Cotton, luxury radiates from this collection and is quite simply the perfect solution for customers wanting softness and style in their space.

Cotton fibre gives a light feel underfoot and is a natural choice. Rayon is created from regenerated plant material that has the quality of pure silk and is anti-static. This material blend is comfortable and cool - a great choice for comfort in warm weather.

A 9mm cut loop pile completes this rug and adds the benefit of texture to balance the exquisite look of Allure.

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The Bali Mocha rug is a stunning contemporary piece that embodies modern design while showcasing sustainable materials. Featuring a harmonious blend of chocolate and natural tones, this rug adds a warm and inviting touch to any space. Its beautifully textured surface showcases a mesmerizing diamond pattern that catches the eye and adds visual interest. Delicate fringe details on the ends of the rug further enhances its elegance. Crafted from sustainable jute, this rug is not only a stylish choice but also an eco-friendly one. The Bali Mocha rug is the perfect addition to any space, infusing it with contemporary style and a touch of natural elegance. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More

Beautifully earthy, Kenya is our exciting new handmade jute range available in 5 stunning designs. Whether tribal, coastal or bohemian, Kenya is a versatile collection suited to many decorating themes. Boasting a substantial 15mm pile of hand knotted jute, Kenya has an organic texture and rustic finish, making each and every piece a unique piece of art. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More