A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

The Formation Polar Rug is a stylish and contemporary addition to any home. Its abstract design and transitional style make it a versatile piece that can complement a wide range of interior design styles.The rug's abstract design and gentle colours create a sense of movement and depth, adding a modern touch to your home decor. The transitional style allows this rug to seamlessly integrate with both traditional and modern home design aesthetics. This rug is both durable and easy to care for, making it a practical choice for busy households. Learn More

Showcasing intricate detailing and craftsmanship, Heriz is truly a stunning collection. Heriz offers a timeless elegance with its traditional design and rich earthy hues. Crafted in Turkey by skilled Artisans, Heriz has been woven from soft space dyed polyester and power-loomed for a silky-soft, durable pile.

Learn More

Indulge yourself in this excellent Moroccan berber inspired rug as part of the Marrakesh lineup. This piece strides deeply with bold multicolored palette of diamond patterns duly plotted with mixed patterns giving a truly amazing tribal decor statement. This fine piece of material is expertly woven using polypropylene which highlights a soft 20mm pile, a total eye catcher and everyone would love to have this collection. Learn More

The Moonlight Astro Rug is a luxurious and modern addition to any home. With its shaggy texture and plush 45mm pile, this rug provides a soft and cosy feel underfoot. The Scandinavian-inspired design of the Moonlight Astro Rug makes it a stylish addition to any space. Its neutral colour palette and simple pattern add a touch of elegance and sophistication to any room. This power-loomed beauty is robust, low-shed and easy care. Learn More

Enjoy classic design elements with a modern twist - introducing Babylon! Get your Summer vibes on with 24 uplifting colour and design combinations, masterfully constructed on power looms in a robust, non-shed polypropylene pile Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More

Transform your space with the Harlow Cove Cream rug, a contemporary piece that exudes modern elegance. Featuring a natural colour and a stunning knotted cream pattern on top, this rug adds a touch of sophistication to any room. The beautifully textured weave, crafted with a blend of wool and jute materials, creates a soft and durable design with a luxurious high texture. Immerse yourself in the exquisite craftsmanship and elevate your decor with the timeless beauty of the Harlow Cove Cream rug. This rug is an ideal selection for modern coastal homes, infusing your space with a cosy and welcoming atmosphere. Learn More