Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More

An exceptional piece based on the plan of creating exquisite rugs from traditional theme. The Harvest Ivory piece is an astonishing collection made from quality organic wool products duly crafted by experts, hand woven to perfection. It presents a thick 20mm pile of lush Ivory hue, soft to the underfoot yet durable especially in high traffic areas of your abode. Truly a collection worth the keep. Learn More

This tribal inspired flatweave rug is truly a textural masterpiece with its stunning array of soft neutral tones and raised intricate pattern. With a beautiful base of black and ivory tones, Maison is perfect as a focal point with its eye-catching tribal pattern or as a neutral backdrop for bolder furniture. Maison has been masterfully constructed from a flat woven pile of premium wool, making it a marvelous ultra-soft and warm addition to any home setting. Learn More

Cosy plush pile rugs in a sophisticated palette of neutral cream and grey tones. Offered in a selection of geometric and abrash designs, this range is suited to scandi and mid century decorating themes - perfect this Winter Learn More

Transform your space with the Bubble rug where luxury meets whimsy in every bubble! Imagine a rug that's not just a floor accessory but a tactile adventure. Its unique pile, a dance of high and low, creates a mesmerizing bubble effect that's a pure delight to touch, like rolling in clouds of bunny softness. This contemporary gem is not just visually appealing; it's practical magic. Machine washable, pet-friendly, and featuring an anti-slip backing, it effortlessly transforms your space. Lightweight and versatile, it's your cozy couch companion or a stylish floor rug. Embrace bubbly elegance with the extraordinary Bubble rug! Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

Learn More

A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More