A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Enjoy classic design elements with a modern twist - introducing Babylon! Get your Summer vibes on with 24 uplifting colour and design combinations, masterfully constructed on power looms in a robust, non-shed polypropylene pile Learn More

Powerloomed for precision and durability, this rug is also tip sheared by hand to give a distressed finish that recreates the look of an authentic, vintage Persian rug that has been stonewashed and overdyed for a modern look - at a fraction of the cost! The distressed cotton fibre gives a light feel underfoot and is a natural addition. A low 6MM pile fits easily under doors and reduces any trip hazard - use a rug pad underneath for extra comfort and safety. This rug is also durable and easy care - a perfect choice for easy style in busy homes. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More

This years hottest trend is transitional style, with a vintage wash look recreating the look and feel of a handmade heirloom piece. Kendra is our newest collection in this versatile style, featuring a highlow pile with a soft touch, subtle texture and cooling colour palette. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

The Melody Kashan Rug, a harmonious blend of tradition and versatility. Inspired by Persian rugs from the renowned Kashan region, this exquisite piece showcases beautiful colours - ivory, blues, browns, touches of mustard, and specks of a dusty pink. Ideal for traditional homes, it effortlessly transitions to modern and Hamptons, coastal settings, infusing character and warmth. Crafted with a soft and cozy wool pile, it's an expression of timeless charm that transforms any space into a haven of comfort and style. Elevate your decor with this captivating rug, where heritage meets contemporary elegance. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More