Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

This years hottest trend is transitional style, with a vintage wash look recreating the look and feel of a handmade heirloom piece. Kendra is our newest collection in this versatile style, featuring a highlow pile with a soft touch, subtle texture and cooling colour palette. Learn More

With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

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Cosy plush pile rugs in a sophisticated palette of neutral cream and grey tones. Offered in a selection of geometric and abrash designs, this range is suited to scandi and mid century decorating themes - perfect this Winter Learn More

Terrace offers a variety of designs suited to both indoor and outdoor use. Robust and easy to clean, this range is easy care, non-shed and looks amazing! Learn More

Bodhi - Quinton features interesting diamond motifs and is hand loomed in India. A neutral- lovers delight, Bodhi - Quinton has a flat woven cotton and jute pile making it the perfect addition to just about any space. Learn More

Emotion features a unique blend of softly mottled grey hues with accents of vibrant blush and terracotta reds. Woven in Turkey using modern loom techniques, Emotion is crafted from a 5mm pile ultra-soft plush of ultra-soft polyester fibres. This resilient fibre is stain resistant, pet-friendly, and perfect for high-traffic zones. Learn More

The Stockholm Alma rug embodies contemporary sophistication with its modern design and a colour palette of off-white and natural tones. Its rustic woven texture adds a touch of warmth and charm, creating a cozy atmosphere in any space. The organic pattern, reminiscent of a beehive, weaves through the rug, adding visual interest and a unique character. With its relaxed and inviting feel, this rug is a perfect choice for coastal, contemporary, and Hamptons-style homes. Elevate your interior with the Stockholm Alma rug and let its exquisite texture and timeless design transform your living space into a haven of style and comfort. Learn More