With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Each pile under the Laguna rug collection features a generous chunk of hand tufted yarns and power loomed quality polypropylene materials delivering to the promise of luxury and comfort living. Styled on a contemporary feel, blushed in cream hue, these one of a kind range displays multiple and non-shedding fibers creating an attractive and catchy look and at the same time is very resistant to stain. Inviting and stylish, these rugs offer a terrific modern look to any decor. Learn More

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A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Take your styling to the next level with our new Sahara - Abel rug, perfectly suited to a variety of interior styles and constructed with a blend of sustainable yarns including wool, jute and cotton. These textural rugs are available in various designs in a neutral colour palette. Learn More

Indulge in the charm and allure of the Harlow Ariel Beige rug, a perfect blend of contemporary design and bohemian, coastal style. This rug exudes a cosy and inviting ambiance, enveloping your rooms in warmth and comfort. The mixed beige colours add dimension and texture, making it a great choice for neutral homes seeking a touch of elegance. Crafted with a combination of wool and jute materials, this rug boasts a beautifully textured woven construction. The interplay between these natural fibres creates a soft and durable design, while the high texture adds visual interest. Experience the beauty and sophistication of the Harlow Ariel Beige rug as it enhances the aesthetics of your space with its timeless appeal. Learn More

Beautifully earthy, Kenya is our exciting new handmade jute range available in 5 stunning designs. Whether tribal, coastal or bohemian, Kenya is a versatile collection suited to many decorating themes. Boasting a substantial 15mm pile of hand knotted jute, Kenya has an organic texture and rustic finish, making each and every piece a unique piece of art. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More