With a glowing natural and white colour palette, this collection is a fresh take on jute. Featuring stripes and chevron, this masterful blend of simple yet captivating designs will bring a natural element to any room. Skilfully hand braided in India using the highest quality, eco-friendly jute, creating an organic, stylish piece for your home. This collection features an oval shape in one design as well as rectangles and runners in all designs. Learn More

Each pile under the Laguna rug collection features a generous chunk of hand tufted yarns and power loomed quality polypropylene materials delivering to the promise of luxury and comfort living. Styled on a contemporary feel, blushed in cream hue, these one of a kind range displays multiple and non-shedding fibers creating an attractive and catchy look and at the same time is very resistant to stain. Inviting and stylish, these rugs offer a terrific modern look to any decor. Learn More

Transform your space with the Bubble rug where luxury meets whimsy in every bubble! Imagine a rug that's not just a floor accessory but a tactile adventure. Its unique pile, a dance of high and low, creates a mesmerizing bubble effect that's a pure delight to touch, like rolling in clouds of bunny softness. This contemporary gem is not just visually appealing; it's practical magic. Machine washable, pet-friendly, and featuring an anti-slip backing, it effortlessly transforms your space. Lightweight and versatile, it's your cozy couch companion or a stylish floor rug. Embrace bubbly elegance with the extraordinary Bubble rug! Learn More

The softest hues flow through this gorgeous Aztec design. Different shades of warm peach pop out of the cool grey background. Power loomed with a polypropylene pile, this rug is non-shed and easy care. These rugs offer style, versatility and are available in rectangles, rounds, and runners in a large variety of sizes. Learn More

For those who appreciate extraordinary classic style, the Oasis Salma range offers an array of fashions idyllic for timeless interiors in need of a little glamour. Anchor your ensemble with rustic charm when you roll out this lovely rug. It can stand up to high-traffic and can handle sun exposure. It showcases a Persian-style pattern with scrolling intertwined diamond patterns and linear dropping center. It is detailed with distressed accents and awash in tones of white and grey. Learn More

With perfect sleek linear strokes design, a fantastic union of tasteful design and understated silver hue, Alpine Silver leads the way of the Alpine collection. Manufactured and power loomed in Belgium, this thick pile is underwent an extremely high quality construction ensuring its unique design is clear and defined making it luxurious and sophisticated.

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Elevate your home and style with Dune - Cali, an all-new eco-friendly collection, hand loomed in India from Jute, Cotton and PET (recycled plastic bottles). Perfectly suited to just about any space, Dune offers texture, durability and a neutral palette. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More