A textural vision that brings an entirely new conceptual creation to the realm of viscose and wool. This softly toned range relies on wonderful patterning and texture to make its mark on our existing Rug Culture line up, and does so brilliantly. Hand tufted patterning on gorgeous backing creates a 'raised' effect that is the highlight of the Vision collection. Learn More

Transform your space with the Bubble rug where luxury meets whimsy in every bubble! Imagine a rug that's not just a floor accessory but a tactile adventure. Its unique pile, a dance of high and low, creates a mesmerizing bubble effect that's a pure delight to touch, like rolling in clouds of bunny softness. This contemporary gem is not just visually appealing; it's practical magic. Machine washable, pet-friendly, and featuring an anti-slip backing, it effortlessly transforms your space. Lightweight and versatile, it's your cozy couch companion or a stylish floor rug. Embrace bubbly elegance with the extraordinary Bubble rug! Learn More

The softest hues flow through this gorgeous Aztec design. Different shades of warm peach pop out of the cool grey background. Power loomed with a polypropylene pile, this rug is non-shed and easy care. These rugs offer style, versatility and are available in rectangles, rounds, and runners in a large variety of sizes. Learn More

Bringing the uniqueness and character are the main motif of the Skandinavia rug range. This beautiful Black pile opens the flat weave back into the fashion line, skillfully constructed using 100% wool and expertly hand made in India to stay tough and beautiful even in high traffic areas. It reflects the latest Scandinavian trend to contemporary feels to any home setting. Learn More

The Museum Ainsley rug is a gem of a find as it features symmetrical floral figure scheming, faded patterning and a fusion of blue, orange and earthly tone, this wonderful piece of art will surely be a focal point to any setting. A Persian inspired piece made from 100% quality polypropylene materials power-loomed to ensure durability without undermining the elegance and appeal of this fabulous centerpiece. Learn More

Our new PARADE Collection by Rug Culture is a treat for the senses. Beautifully balanced warm natural tones, tribal inspired motifs and a variety of textural weaves offer effortless style. PARADE is hand crafted in India from natural jute, with one design also featuring cotton chenille. Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More

A truly unique design, Illusions is the perfect piece to revive your floors with its vibrant colours and playful patterns. Illusions printed patchwork design is wonderfully accentuated by multi-tonal hues of blue and soft ornate motifs that have been distressed to produce a vintage effect. Crafted using modern looming techniques, this marvelous masterpiece has been woven from low-shed polyester fibres for a low 3mm pile and silky soft underfoot. Learn More

Made exclusively from pure 100% polypropylene materials for superlative softness and durability. Expertly woven in Turkey by expert craftsmen, the Evoke Mist White Rugs presents a white floral center laid of grey layout. A totally inviting and charming piece, which is also a foundation of relaxed luxury. Resistant to stains and easy to care for, this versatile collection can be used in a variety of spaces in your home, adding a touch of grace to any room. Learn More